Your stories.
Your way.
Interactive audio and video tours — created by anyone with a phone.
Get Started
Simple tools. Powerful experiences.
Accessible Anywhere
Enjoy content across all devices. No need to download an app.
Interactive Experiences
Choose your pace, place, and how you engage.
On Location
Discover experiences matched to physical locations, enhancing your real-world exploration.
Fast and Fun
Instant loading and smooth transitions for uninterrupted enjoyment.
Collaborative Creation
Build and share your own experiences with our intuitive creation tools.
Endless Possibilities
From guided tours to interactive stories, unlimited creative options await.
About Setmaker
Interactive audio and video tours—created by anyone with a phone.
We're Setmaker. And we believe in the power of experiences.
Transporting. Surprising. Moving. The best experiences entertain us, and they educate us.
So we believe in experiences for everyone, too. Whether discovering new places, or reimagining your own neighbourhood. Whether you're nine years old, or ninety.
That's why we make our platform easy to use. Easy to navigate for a first-time user. Easy to grasp for a first-time creator. Setmaker enables powerful experiences, the easy way. From audio guides that simply work, to interactive adventures that simply thrill. All on the phone, or laptop, you use every day.
We're the platform for your creativity. The vehicle for your experiences. Your guide as you go. Setmaker exists to bridge the digital world with the real, from place to place and experience to experience.
These are your stories. Your way.
Meet Our Team
FOUNDER / CEO
Rupert Thomson
Rupert is a creative leader and entrepreneur, with years of high-level experience as an international arts curator and producer. He was founding Artistic Director at Summerhall, a multi-arts venue in Edinburgh described by the Guardian in 2014 as 'one of the world's great arts centres'. From 2015-2019 he was head of Performance and Dance at Southbank Centre, Europe's biggest arts venue. In Singapore he has been Director of Programmes at AHL, Design Director at Neon, and General Manager APAC at Reed Words – a world-leading brand writing agency. His awards include the Hospital 100 Award as one of the UK's leading creative professionals (2014), and a Herald Angel award for Summerhall. At AHL he commissioned Red Sky by Troy Chin – winner of the Best Narrative Award at the Asia Games Awards 2022.
CREATIVE PRODUCER
Stefanos Dimoulas
Stefanos Dimoulas is a creative producer, cultural advocate, and multidisciplinary performer. A Forbes 30 Under 30 Europe Lister (Arts & Culture, 2023), he has been named as a cultural "Changemaker" by the European Parliament (2024) for his collaborative projects. A graduate of the Royal Conservatoire of Scotland, he is known as the youngest judge on Greece's Dancing With The Stars and for his impactful TEDx Talk on LGBTQI+ equality and arts empowerment. Founder of Culture Select, a non-profit bridging the UK and Greece for performing professionals, Stefanos has spearheaded cross-cultural initiatives, including Dancing Histor(y)ies, a Creative Europe project spanning 11 countries, and his Greek Ministry of Culture-funded production TITAN PROMETHEUS, which sold out in 97 minutes. Alongside his producing achievements and voluntary role as a Trustee of Creative Opps UK, Stefanos has performed with The Royal Ballet & Opera, National Geographic US, and Kate Moss.
Simple tools. Powerful experiences.
Sign up to discover more.
