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Build experiences people can walk through

Setmaker lets you create interactive, location-based journeys using text, audio, and media.

Featured Sets

Featured sets

Published experiences from creators using Setmaker to build guided, media-rich journeys for real places.

Explore all sets
Mission: Impossible - Fallout City Chase Walk
Mission: Impossible - Fallout City Chase Walk

Welcome to Richard DeDomenici’s Mission: Impossible - Fallout City Chase Walk , a self-guided walking tour of…

Richard DeDomenici
Ghost Maps: Changi Stories (Part 1)
Ghost Maps: Changi Stories (Part 1)

Get ready for a harrowing experience like no other. Ghost Maps is an award-winning horror podcast that follows…

HANTU
Concrete Jungle Secrets: Fort Canning Park
Concrete Jungle Secrets: Fort Canning Park

Fear comes alive on this free audio ghost tour around Fort Canning, Singapore (a moderate walk on paved paths)…

Hafidz Rahman
An Introduction to Setmaker
An Introduction to Setmaker

Welcome to Setmaker! Setmaker is a web platform that allows the easy creation of interactive content. We give…

Setmaker Admins
Dancing Through London – A Geolocated Dance Journey
Dancing Through London – A Geolocated Dance Journey

Dancing Through London – A One-Day Dance & Photo Journey, Hosted by Stefanos Dimoulas Join yours truly (👑…

Stefanos D
The Shadow of Things to Come - SWF 2025
The Shadow of Things to Come - SWF 2025

Welcome to the Shadow of Things to Come: a short self-guided walk around Singapore's Civic District. On this t…

Hafidz Rahman
Tea with Nimisha
Tea with Nimisha

From classic English Breakfast to exotic blends, a simple sip of tea can calm the mind, sharpen focus, and lif…

Nimisha Tailor
Whispers of the Twin Quays
Whispers of the Twin Quays

Would you like to learn some of the hidden histories of the most popular stretch of the Singapore River? What…

Singapore River One
Kumar's Trail - from the sea to the streets in Little India
Kumar's Trail - from the sea to the streets in Little India

Welcome to Kumar’s Trail! Come with me on a little walk through Little India. I’ll be sharing some stories, a…

Indian Heritage Centre
Can you smell it too?
Can you smell it too?

In dense living environments such as rental flats, smells travel freely — often becoming sources of tension, d…

Aliyah Azman
Fairview
Fairview

Untitled Set

Lily Ventura
Untitled Set
Untitled Set

Untitled Set

josephine
Pantherettes
Pantherettes

Untitled Set

Taylor
Light Reach
Light Reach

Untitled Set

Matt
Social Media Content Ideas (Reels/Videos)
Social Media Content Ideas (Reels/Videos)

A lively set of 5 fairly easy ideas (that received more than 80.000 likes on my Instagram!), bursting with fre…

Stefanos D
Behind the Scenes: A Royal Opera House Dancer on a Break
Behind the Scenes: A Royal Opera House Dancer on a Break

Even Royal Opera House dancers need coffee, food, sun… and sometimes only realize after filming that something…

Stefanos D
Untitled Set 10
Untitled Set 10

Untitled Set

Test Acct
NUS Museum Audio Tour: The Human Condition
NUS Museum Audio Tour: The Human Condition

Welcome to NUS Museum. Explore highlights from the NUS Museum collection through the lens of the human conditi…

NUS Museum
Untitled Set
Untitled Set

Untitled Set

Poop
Fisheye attempt
Fisheye attempt

Untitled Set

Sop
Human Condition: Making, Remembering, and Change
Human Condition: Making, Remembering, and Change

Welcome to NUS Museum. Explore highlights from the NUS Museum collection through the lens of the human conditi…

NUS Museum
The Effect
The Effect

Untitled Set

sara atta
Nimisha
Nimisha

Tea with Nimisha From English breakfast to exotic flavours, a sip of tea can make you feel calm, focused and u…

Nimisha Tailor
Untitled Set
Untitled Set

Untitled Set

Keelan
Features

How Setmaker works

A simple sequence for building location-based stories: define the route, build the scenes, and publish the experience for real visitors.

Route Mapping

Shape the journey around the place

Lay out stops, route order, and unlock rules so the experience follows the real environment instead of forcing audiences through a generic flow.

Harbour Voices
4 stops
01
Gatehouse
02
Courtyard · You are here
03 · Locked
04
Scene Building

Turn each stop into a guided moment

Combine narration, imagery, prompts, and triggers in each location so every point on the route carries its own scene and response.

Scene composer
Courtyard
Stop 2 of 4
01
Opening audio
46 s narration
02
Image reveal
After narration ends
03
Reflection prompt
Look toward the mural
Now
04
Next direction
Guide to projection room
Active prompt
What detail changes the way you read this space?
Publishing and Reach

Launch the experience and follow engagement

Share by link or QR code, let audiences enter in the browser, and watch how people move through the story once it is live.

Publishing
Harbour Voices
Live
Entry link
Ready to share
QR code
Use on posters
Audience access
No app install
Completion by stop
Gatehouse
91%
Courtyard
78%
Projection room
66%
Roof deck
54%
412 visitors entered
Experience live
Partners

People we have worked with

Cultural institutions, cities, and public-sector teams who trust Setmaker for story-led experiences in the real world.

Ministry of Culture, Community and Youth
National University of Singapore
National Gallery Singapore
National Heritage Board
City of London
Indian Heritage Centre
Somerset House
Setmaker for creators

We believe in the power of experiences.

The ones that move you. Teach you. Stay with you.

Setmaker makes it easy to create and explore interactive experiences in the real world. From simple audio guides to immersive, location-based stories

Built for anyone to use. Designed for anything you imagine.

Featured creators

Setmaker is built for teams designing walks, learning routes, exhibitions, and location-based stories that need structure and clear publishing tools.

About

The team

Setmaker is built by practitioners who have produced place-based stories, cultural programs, and audience experiences at scale.

Rupert Thomson
Rupert Thomson
Founder / CEO

Creative leader and producer with deep experience shaping arts venues, large-scale cultural programs, and story-led public experiences.

Stefanos Dimoulas
Stefanos Dimoulas
Creative Producer

Multidisciplinary producer working across culture, performance, and public storytelling with a strong focus on collaborative audience experiences.

Built by people from

TateNational TheatreBarbicanBBCArts CouncilSomerset HouseTateNational TheatreBarbicanBBCArts CouncilSomerset House
Why Setmaker

Stories that unfold in place

Setmaker gives you the tools to build, publish, and share place-based experiences — from neighbourhood walks to museum trails — without writing a line of code.

Interactive Experiences
Interactive Experiences

Choose your pace, place, and how you engage.

Enrich with media
Enrich with media

Add audio, video, and rich text to each stop for immersive storytelling.

Publish in minutes
Publish in minutes

Share your experience via a link — no app download required.

Reach any audience
Reach any audience

Works on any device, in any browser, on-site and in the moment.

FAQ

Frequently asked
questions

If your question is not covered here, you can contact our team.

Setmaker is a platform for creating and publishing interactive, location-based sets that combine media, prompts, and real-world storytelling.
It is built for creators, educators, and cultural teams who want to guide people through stories, learning journeys, or place-based encounters.
No. Published experiences open in the browser so access is immediate and simple on site.
Yes. Drafts stay private while you structure the route, refine content, and prepare the set for launch.
Setmaker offers a free tier with core creation tools. Paid plans unlock higher publishing limits, lower commission on sales, and additional features.
Yes. On paid plans you can set a price for access to your published sets. All payments are processed securely via Stripe.
You do. Creators retain full ownership of all content they upload or create on Setmaker.
Yes. You can cancel at any time through your account settings. Your plan remains active until the end of the current billing period.